King salmon is a distinct species of the salmonid family, which also contains Atlantic salmon and trout. New Zealand is the source of close to half the world's supply of king salmon, which is known as chinook in North America.
As all commercially sourced king salmon in New Zealand is raised in farms, there are no applicable quotas. Sustainability of supply is ensured by industry-leading practices that have been recognised by bodies such as Seafood Watch and BAP to place New Zealand's salmon industry as the world leader in raising salmon in an environmentally way.
The pure waters of New Zealand offer an exceptional environment for salmon breeding so there is no need for the use of antibiotics or GMOs. The result is naturally healthy fish and a superb dining experience. King salmon also have higher stores of natural oils than other species and provide one of the richest sources of omega-3s.
To taste the difference, order online and get it delivered straight to your home.