Frequently Asked Questions

1. Where does the name '178 Degrees' come from?
The East Cape is at the most easterly point of New Zealand. Its location at the longitude of 178°E makes it the first place in the world to welcome the sunrise each day.
2. What makes 178 Degrees different?
We take sustainability and responsible resource management very seriously. This means sourcing products from correctly managed farms and fisheries and ensuring the ethical treatment of animals by our partners.
3. Have you received official authorisation to sell foodstuffs?
Absolutely. Everything for purchase on our website has been approved by the Food and Environmental Hygiene Department of Hong Kong, which has granted us permits to sell fish, and, meat (see below for the licence numbers). All other items we stock are able to be sold freely without any permit.
  • Fish 0318801502
  • Meat 0318801511
Our Products

1. What is special about your products?
We source all of our products exclusively from New Zealand, a country famous for its pristine environment and world-leading sustainability practices. In fact, at 178 Degrees, sustainability isn't just a word; it's at the heart of everything we do. We have a rigorous selection process and partner only with suppliers who share our philosophy around responsible resource management and caring for nature. That's why all of our seafood and meats come solely from sustainably-managed fisheries and farms.
2. I'd like to buy one of the larger cuts of meat or fish, but won't be able to finish it in a single meal. What should I do?
The best way to keep the meat or fish in quality condition is to thaw it overnight in the fridge. Allowing it to defrost slowly will prevent any loss of texture. In the morning, take the meat or fish out of the fridge. At this point, it should be only partially thawed which will make it easier to make a clean cut. All you need is a sharp kitchen knife. After portioning what you need, immediately return the rest of the cut to the freezer.
Pay and Save

1. What is Pay and Save?
Pay and Save allows you to buy store credit which can be used exclusively throughout our online store. It’s a great option if you shop with us regularly and want to speed through the checkout process.
2. Why should I buy store credit with Pay and Save?
The easy answer is that you’ll save money. That’s because with Pay and Save you can buy 178 Degrees store credit at a discount. For example, with Pay and Save you can buy HK$5,000 worth of store credit for just HK$4,500.
With store credit, there’s no need to enter your credit card details at checkout; just tick the ‘apply store credit’ box at payment to complete your order. Your remaining store credit will be visible in your account so you’ll always know how much you have left.
3. When does the store credit expire?
There's no expiry so you can use the store credit at any time.
4. How do I buy store credit with Pay and Save?
First, you’ll need to log in so that we can credit your account. Then, navigate to the Pay and Save section of our store and purchase one of the options using a valid payment method. Please allow 24 hours for store credit to be updated in your account after purchase. Note that purchasing Pay and Save using store credit is not allowed.
5. Got more questions?
No worries. Just drop us a line at and we’d be happy to help.
178 Degrees app

1. What is the 178 Degrees app?
The 178 Degrees app is packed full of great features which make shopping with us even easier. Browse and select the items you need, and check out with a few simple clicks. You’ll also be able to repeat past orders and create shopping lists, making ordering a breeze.
2. Where can I download the app?
The app is available for download now on the App Store and Google Play. Leave us a review and tell us what you think.
4. Help! I'm having issues with the app.
Bugger. We’re sorry to hear you’re having trouble with our app. Drop us a line at along with a description of the issue, and we’ll do our best to sort it out. Or if you have any feedback for us, you’re most welcome to let us know.