Frequently Asked Questions

1. Where does the name '178 Degrees' come from?
The East Cape is at the most easterly point of New Zealand. Its location at the longitude of 178°E makes it the first place in the world to welcome the sunrise each day.
2. What makes 178 Degrees different?
We take sustainability and responsible resource management very seriously. This means sourcing products from correctly managed farms and fisheries and ensuring the ethical treatment of animals by our partners.
3. Have you received official authorisation to sell foodstuffs?
Absolutely. Everything for purchase on our website has been approved by the Food and Environmental Hygiene Department of Hong Kong, which has granted us permits to sell fish, poultry, meat, raw oysters, and other shellfish (see below for the licence numbers). All other items we stock are able to be sold freely without any permit.
  • Fish 0318801502
  • Shellfish 0318801539
  • Oysters 0318801548
  • Meat 0318801511
  • Poultry 0318801520
Our Products

1. What is special about your products?
We source all of our products exclusively from New Zealand, a country famous for its pristine environment and world-leading sustainability practices. In fact, at 178 Degrees, sustainability isn't just a word; it's at the heart of everything we do. We have a rigorous selection process and partner only with suppliers who share our philosophy around responsible resource management and caring for nature. That's why all of our seafood and meats come solely from sustainably-managed fisheries and farms.
2. I'd like to buy one of the larger cuts of meat or fish, but won't be able to finish it in a single meal. What should I do?
The best way to keep the meat or fish in quality condition is to thaw it overnight in the fridge. Allowing it to defrost slowly will prevent any loss of texture. In the morning, take the meat or fish out of the fridge. At this point, it should be only partially thawed which will make it easier to make a clean cut. All you need is a sharp kitchen knife. After portioning what you need, immediately return the rest of the cut to the freezer.
178 Degrees app

1. When will the app be available?
We’ll be launching our own 178 Degrees app very soon. We’re just putting the finishing touches on it to ensure the best shopping experience. Stay tuned for updates.
2. Why should I download the app?
The 178 Degrees app is packed full of great features which make shopping with us even easier. Browse and select the items you need, and check out with a few simple clicks. You’ll also be able to repeat past orders and create shopping lists, making ordering a breeze.
3. Where can I download the app?
The app will soon be available for download on the App Store and Google Play.
4. Help! I'm having issues with the app.
Bugger. We’re sorry to hear you’re having trouble with our app. Drop us a line at along with a description of the issue, and we’ll do our best to sort it out.