Frequently Asked Questions

1. Where does the name '178 Degrees' come from?
The East Cape is at the most easterly point of New Zealand. Its location at the longitude of 178°E makes it the first place in the world to welcome the sunrise each day.
2. What makes 178 Degrees different?
We take sustainability and responsible resource management very seriously. This means sourcing products from correctly managed farms and fisheries and ensuring the ethical treatment of animals by our partners.
3. Have you received official authorisation to sell foodstuffs?
Absolutely. Everything for purchase on our website has been approved by the Food and Environmental Hygiene Department of Hong Kong, which has granted us permits to sell fish, poultry, meat, raw oysters, and other shellfish (see below for the licence numbers). All other items we stock are able to be sold freely without any permit.
  • Fish 0318801502
  • Shellfish 0318801539
  • Oysters 0318801548
  • Meat 0318801511
  • Poultry 0318801520
Our Products

1. What is special about your products?
We source all of our products exclusively from New Zealand, a country famous for its pristine environment and world-leading sustainability practices. In fact, at 178 Degrees, sustainability isn't just a word; it's at the heart of everything we do. We have a rigorous selection process and partner only with suppliers who share our philosophy around responsible resource management and caring for nature. That's why all of our seafood and meats come solely from sustainably-managed fisheries and farms.
2. I'd like to buy one of the larger cuts of meat or fish, but won't be able to finish it in a single meal. What should I do?
The best way to keep the meat or fish in quality condition is to thaw it overnight in the fridge. Allowing it to defrost slowly will prevent any loss of texture. In the morning, take the meat or fish out of the fridge. At this point, it should be only partially thawed which will make it easier to make a clean cut. All you need is a sharp kitchen knife. After portioning what you need, immediately return the rest of the cut to the freezer.
Buy Now Pay Later with Pace

1. What is Buy Now Pay Later?
Buy Now Pay Later allows you the freedom to buy now and pay for your purchases in instalments. This means you pay only part of your order amount at checkout, and the rest of the instalments later.
2. What is Pace?
Pace is an easy way to spread your purchases over three equal interest-free instalments. So you pay only a third of the order amount when you place your order, and the remaining two instalments 30 and 60 days after your purchase, respectively. Your order will be dispatched after we receive payment of the first instalment.
3. What do I need to use Pace?
Just download the Pace Pay app in the App Store or Google Play, and create an account to get started. Have your credit or debit card handy as you’ll need it for the set-up process. If you’re using Pace for the first time, enter the code PACEFIRSTHK in the app to enjoy HK$60 off when you spend HK$300 or more.
4. Are there any other discounts we can enjoy when using Pace?
To celebrate our partnership with Pace, we’re offering HK$200 off for purchases over HK$1,500. Just enter the code DEGREES178 in the Pace Pay app to enjoy the discount. Get in quick as this offer is only available for a limited time.
5. How do I pay with Pace?
When you’re ready to check out, choose Pace as your payment method and your cart total will automatically become instalments. You’ll also be able to check the status of your payments on the Pace Pay app.
6. I’ve selected Pace as my payment method and have completed my order. Now what?
We'll e-mail you a link to complete your payment in the Pace Pay app. Your order will be dispatched after we receive payment of your first instalment.
7. What should I do if I’m having issues using the Pace app?
No need to fret as our partners at Pace are here to help. You can give them a call at +852 5935 4419 or drop them an e-mail.